Rocio Egio x EasyFundraising

Earlier this year, design and branding agency That Thing commissioned Rocio Egio to create a huge suite of illustrated icons for their rebrand of Easy Fundraising, the UK’s biggest charity shopping site.

Easyfundraising partners with brands, giving consumers the option of donating to good causes at the checkout through the companies they buy from. Not costing the consumer a penny but benefiting over 180,000 charities in the process.

For the partnership, Rocio was tasked by That Thing to create simple, everyday and no-fuss illustrations to highlight the sheer breadth of products that can be bought with Easyfundraising’s 7,000 partner brands.

Through her illustrations, Rocio aimed to inspire joy by using recognisable geometric compositions and vibrant colours, whilst also building a suite of icons that demonstrates how everyday actions can lead to positive outcomes.

Check out more of Rocio Egio’s joyful portfolio.