Nicole Chui x Timberland

November 2023

Working with Seen Studios, the incredible Nicole Chui was invited to host a weekend of creative workshops for Timberland at their Carnaby Street store in celebration of their 50th anniversary. Community members and customers joined Nicole to customise their purchases and the iconic Timberland tag with their own embroidery inspired by Nicole’s own needle and thread interventions.

Nicole Chui Timberland

Nicole was also commissioned to create an embroidered artwork with Timberland’s Colour Blast campaign images, bringing her customary energetic stich-work and emotional response to the imagery. The artwork inspired workshop attendees and was then transferred to Timberland’s HQ for display.

Nicole Chui Timberland Nicole Chui Timberland

Check out Nicole’s full portfolio here.

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