Lauren Hall x The Real AL Co.

Back at the start of summer we heard from the wonderful owners of The Real AL Company. They were teaming up with Margate-based design agency Outsiders, who wanted to bring on illustrator Lauren Hall to help rebrand the female-led beer and cider distribution business.
For over a decade, The Real AL Co have been delivering the best in independent beer and cider, taking top-notch options from the countryside and getting them into the right hands across London. They work directly with producers, ‘championing craft over compromise’, to make sure only the good stuff ends up in the capital’s best spots.With Claire from The Real AL Co. and the Tom’s from Outsiders leading the charge, Lauren was brought in to capture the brand’s unique voice and new visual direction through her astute character design. These offbeat, playful characters were the perfect match to bring this rebrand to life with charm, wit, and a whole lot of personality.
Lauren was perfect for the Real AL gig. Her background in graphic design gave her work a sharpness and wit that paired perfectly with the design system and tone of voice we’d developed. The striking colours and her blend of humans with anthropomorphic characters beautifully captured the surreal charm we were aiming for. She was also a joy to collaborate with: open to ideas, humble, and exceptionally talented.

– Tom Lovell, Creative Partner, Outsiders Agency
Lauren created illustrations that will be used across the brand’s website, social media, packaging, merchandise, murals and venue wall graphics.

Check out Lauren’s full portfolio here!

Credits:
Brand and TOV: Outsiders Agency
Illustration: Lauren Hall
Typeface: Grob by Benoît Bodhuin