George(s) x adidas

At the tail end of 2023, the oh so charming George(s) was called upon by branding and design agency IMA-HOME, to work on bringing some festive illustration cheer to the new adidas Champs-Élysées flagship store in Paris.

Using his witty cartoon and character driven style, George(s) put his spin on the juxtaposition of the adidas brand with traditional Christmas elements. The end result was an assortment of interchangeable illustrations, which could be used across the flagship store in different areas, as well as on staff tracksuits, wrapping paper and other items.

Take a peak at George(s)’ jolly illustrations and some of them in situ at the store below…

If you like this, then why not check out George(s)’ full portfolio – here!