Ryan Gillet x Godtlevert

Ryan Gillett has been cooking up something delicious this summer with Nordic meal kit provider Godtlevert and Oslo based design agency OlssønBarbieri. Creating a suite of illustrations and accompanying animations, Ryan added the perfect seasoning to this delightful identity.

The addition of Ryan’s joyfully expressive style is intended to bring a human touch, translating moments of care and delight into something visible, tangible and relatable. Ryan’s artwork depicts a range of scenarios and themes which warmly represent the Godtlevert experience, designed to spark feelings of joy, approachability and not shy away from humour or play.

With the brand assembled by OlssønBarbieri taking cues from the world of cooking and recipes, naturally the colours used adopt the names of common ingredients. Ryan concocted his illustrations with his recognisable pencil-textured stroke appearing in a shade of pepper on tones of flour, milk or salt and adorning with colours of water, mustard, cinnamon, chocolate, rhubarb, chilli and broccoli.

Ryan’s illustrations and animations have been implemented across the Godtlevert meal kit packaging, brand collateral, website, and social media.

We love to see agencies and brands championing illustration and animation, putting it centre stage of their brand, the end result often being incredibly warm and authentically human.

See more from Ryan Gillett here.